Real Income Numbers · Real Builders · No Cherry-Picking

The income report no guru would publish.

From a senior SWE who still clocks in every day.

Ten projects tracked. $213.14 in July. Every tool tested, every decision documented — no curated months, no highlight reel.

  • 01Every income stream documented — what earned, what flopped, and what I'd do differently
  • 02Honest reviews of the tools and services I use — what's worth it, what I've dropped, what I'm testing
  • 03Real numbers from other builders — income snapshots across every stage, normalized without judgment
  • 04The AI Era Survival Guide — 45 pages, free, delivered instantly when you subscribe

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Real Numbers

TOTAL · JULY 2026

$213.14

5 earning projects · 5 at $0 · no omissions

+$83.25 vs June · +64%

$129.89
JUN
$213.14
JUL
Monthly revenue+64% MoM
Websites + Etsy$171.69
Book (Kindle + Print)$41.45

Issue #03 · Aug 6, 2026

I made $213.14 in July. Here's every dollar.

10 projects · 5 earned · 5 didn't · what changes next

Read Issue #03 →

Most income reports are highlights reels.

The $30k month that skips the $0 months before it. The “passive income” that took 600 hours to set up. The affiliate income screenshot with no mention of the traffic source that dried up three weeks later. Real Numbers publishes the full dashboard — what worked, what didn't, and the experiments that returned exactly nothing. Every two weeks, every stream, no omissions.

And it's not just one person's numbers. The goal is a record of what building actually looks like across the spectrum — the $47 months, the $0 months, the slow compounders, the pivots. If you're building and willing to share the real numbers, the door is open.

Written by Charles McQuain · Senior software engineer · Former EM & Tech Lead · Published author · @cjmcquain

Free Guide — Delivered Instantly

Software Engineer in the AI Era Survival Guide

01The honest state of SWE in 2026 — sourced data the doom threads never show you
02Two paths, clear eyes — employed vs. solo builder vs. hybrid, with honest trade-offs
03Skills that actually matter — self-advocacy with AI, system design, atrophy habits
04Your 90-day starting point — two concrete plans, employed and going solo
05A sources page — every stat cited and verified. SignalFire, BLS, Anthropic, Indeed.

45 pages · Free · PDF

Why this guide is different

Reddit says AI will replace you. YouTube says learn prompt engineering or you're done.

Here's what I actually think — from a former Engineering Manager and Tech Lead who has reviewed hundreds of engineering applications and is still writing code every day.

The /r/cscareerquestions hysteria, the X doom threads, the clickbait headlines — they're not lying, but they're showing you the wrong picture. This guide gives you the real one.

Get the free guide →

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Latest Issues

View all →
#03
I Made $213.14 in July. Here’s Every Dollar.

Ten projects, five that earned, five that didn’t—and why the biggest number isn’t automatically the winner.

#02
Issue #02 — I got tired of rebuilding the same site four times

Not an income report this time — the AI-workflow story behind what I just shipped, plus what I'm actually using right now.

#01
The honest starting point: here's what I made in June 2026.

Five income streams, the real number on each, and the one that made $0.

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The full dashboard. Every two weeks.

The AI Era Survival Guide arrives the moment you subscribe.

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